Case Study Big Skinny Essay

Online trade at Big SkinnyThe case study is about a wallet company put forward Big Skinny. One day the Big Skinny CEO, Kiril Alexandrov bicycled his way to work and his phone rang constantly. His marketing theater director and wife, Catherine Alexandrov had called and said that they had sold 4,000 wallets. The problem was that the online store had glitches and most of these wallets were given away for free. A few weeks in the beginning the two were promoting their wallets at the Harvard street fair and were successfully selling wallets. The street fair sales had diagnose Kiril think of what the next step in expanding his brand would be. He decided to create an online store to move on increase his revenue and company. Kiril returned to his office to ponder what he and his wife should do.Catherine proposed that they pukecel the orders, on the dot as Amazon, Dell, and others rich person done in the past with the same experience. He realized that there was nothing else to do and concur that it was the only option to cancel the orders because they would be losing wallets for free. With his confidence shook on the Big Skinnys online store, Kiril pondered his priorities and wondered what really should be the next step for Big Skinny. He asked, Should Big Skinny concentrate on drawing new consumers to its website finished bet engines, or should it focus on engaging existing customers through social and interactive media? Alternatively, should Big Skinny hand off more of its web marketing to retail portals like Amazon and Buy.com? A Product That Sells Itself?Wallets atomic number 18 generally preferred with lightweight and that can intimately carry stuff like credit cards, cash and receipts along with other stuff. Thin wallets be considered better because it will always keep you safe from back pain. Wallets are often in need of replacement and people buy them as impulse purchase or as gifts since it is not a costly item and also does not require much i nformation processing. Big Skinny has just launched worlds thinnest wallet and got good response from the market during assorted trade fairs it participate in. finisFor an online marketing campaign to be successful, it is important that people resource all their options and make sure they are capable of fulfilling whatever objectives and needs they have to be successful. BigSkinny has to make sure consumers are buying senior high school-quality wallets from them. Wallets are a kind of purchase that has a high element of catch and feel. community who recognize the brand and have owned it in the past are more likely to make a purchase and be confident about brand. This means online purchases would have more returning customers. For like a shot Big Skinny should look at online retail as complimenting to their physical distribution through various channels. Question 2Algorithmic search means most accurate result to the users query. Ranking high in a search will allow a site to reac h consumers, whose search was related to the sites product. The output of the algorithmic search would entirely depend upon the keywords chosen to be enlisted to the search engines. It is a listing of Big Skinny links in organic search results based on the proprietary ranking algorithms of search engines which usually factors of keywords, pages linking to the item, location, and etc. In Sponsored search advertising, advertisers are allowed to key in search words in sections for sponsored search. The main difference for the algorithmic search and sponsored search is those sponsored searches is more focus and give better results. Generally algorithmic searches are free but needs technical skills whereas sponsored are paid and can be easily incorporate provided right keywords are chosen. Question 3 bellAn example of hurt would be how the website sells Big Skinny wallets for $20. This is pricing strategy because it utilizes the cheap and affordable price for a wallet, while also promo ting the main quality of the wallet being skinny and slim. Many several(predicate) affordable prices are listed on the website and very easily seen. Sales PromotionThe Big Skinny website offers legion(predicate) a(prenominal) different sales promotions. One is spending $50 to get free shipping anywhere in the country. This is a great promotion that can increase sales and promote people to spend $50 on their website in order to gain free shipping. PlaceThe website also offers pop up shops coupons from the website that can beuse at pop up shops at certain regions and stores. This can be used as a Place marketing strategy because it focuses on a certain area or store and promotes marketing to that specific store. This emphasizes on shopping at a certain place or store. Product and TargetProduct can be illustrated by the fact that the website sells many different types of wallets. The website has many different wallets for men, women, and children. Within these genders classed wallet s there are also many sub categories that the consumer can choose to look and purchase under.