Marketing Brand Strategy

try if you would like to scratch your result or service. Then summate up three products or services in your industry that afford a logotype or slogan. later which, either develop a logo or slogan that give identify your product or service or explain why brand is not the topper trade picture. Then write a trade memo to the advertisement division of your company rationalizing your choice.Evaluation Criteria accept you included all the required elements? bind you identified the environsal factors and described their learn appropriately in the given side? occupy use the textbook merchandise Management 12E by Kotler & Keller and different sources. If you atomic number 18 using sources other than the text, you must stand complete citations.Is the paper professionally presented? commend your audience senior management at your company. It is important to present your information as clearly and succinctly as possible.Please read the instructions cargonfully. Please make headway sure that 1 of the 3 references that you are using is my text book merchandisingMy product brand Smiley ulceration-guard toothpaste,Company Teethalcatchword Guardian in disguise invariably with a smile which implies that this above mentioned toothpaste prevents from the verbal exam infection of ulcers which shadows a face with grinning and no smile for a yearn period. Logo A smile plant in a circle terzetto products in the industry having logo or slogan are as follows 1. HLLs Close-Up2. Proctor and Gambles Pepsodent3. Colgate Palmolives ColgateWhy banding is not the best trade plan?Strategic cooking is a process which gives a comminuted understanding of the growth and provides a futurist view of a business enterprise. mensural test of the strategic planning helps in scrutinizing and developing a steady marketing plan for a product demarcation line or a brand. Every marketing plan should involve a innate analysis of the external and internal environ s. If the environment is stable, most of the activities will be predictable and convenient for the geological formation.But in immediatelys scenario, the environment is changing immediate and faster which leads to discontinuity with the past. The environmental survey is the arse to any marketing plan. The various big environmental factors like political, social, economical, technological, natural and heavy environment imbibe a hotshot of competitive advantage over other competitors. In the course of studying and analyzing the marketing plan, marketers also identify the brand spring of the product lines existing in that firm, which speaks or so the positioning and differentiation of the products.Branding is a process of developing a severalise product which is positioned in the minds of the consumers as a brand by way of its logo and slogan. Branding is just one system in the whole of the marketing dodge of the marketing plan.If Branding is studied with step forward smel l over the marketing plan, then the impression would be disastrous as mark is a subset of the marketing strategy which in turn is a subset of the marketing plan which is a subset of strategic planning. Hence it is verbalise that branding need not be the best marketing plan. If a marketing plan is properly carried out, it satisfies the process of branding too (Batra et al 1999, Kotler, 2001, & Ramaswamy et al, 2004). merchandise Memo to the advertise firm LintasMy organization Teethal deals with the manufacture of varied products of toothpaste. Recently a new product is been manufactured named Smiley ulcer-guard toothpaste, which has a unique differentiating factor of overcoming the worst oral infection caused by ulcers. I expect carried out a detailed learn of this product which is branded by fetching into consideration the environmental factors like consumer and take away for the product, industry competition, technology and social environment which plays a major role. The following stipulation needs attention while carrying out the advertise plan (Batra et al, 1999 & Gilbert, 2003).Product SpecificationsAttributes of the brand long lasting fresh breath, ulcer shield, economicalPersonality of the brand forever and a day charming and vibrantBenefits of the brand entirely the attributes provide a functional earn I wont collect to worry most my oral protection. The attribute economical translates into an emotional take in which makes the user feel important for maintaining value-for-money. determine of the brand The brand also says something about the manufacturers values hygienic and effective and powerful. exploiter of the product all age group. powerfully advisable for teenagers who have bad feeding habits and executives working under stress.Pricing Although the product is very much effective for all(prenominal) user, the price is economical to encourage the multitude to buy the product and avail the receipts of its healing touch. 200 gm toothpaste is priced at US Dollars 3.Promotion The product could be initially advertised in the urban cities on Television, in metros on FM radios and in the rural places on TV cables just a suggestionDistribution The product is a convenience product and hence will be sold at every local convenient store. Intensive dispersion mode will be adoptive to enhance its usage and improve its well(p) value.Based on the above requirements, eleemosynary prepare the advertising budget to bring out the clarity of this advertising political campaign so as to provide the prerequisite resources. Also provide us with your study carried out with regards to the internal differences between the advertising plans which arise from the differences in the external factors and the environmental situations which the advertisers face (Batra et al 1999, Kotler, 2001, & Ramaswamy et al, 2004).References Batra, R., Myers, J. G., and Aaker, D. A. (1999), Advertising Management, 5th ed, New Delhi Prentice. Gilbert, D. (2003), Retail marketing Management, New Delhi Pearson.Kotler, P. (2001), trade Management, Millenium ed, New Delhi Prentice.Ramaswamy, V. S. and Namakumari, S. (2004), Marketing Management Planning, Implementation and Control, 3rd ed, Delhi Macmillan.